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Inventi Impact: Digital Multimedia Broadcasting

Articles

  • Inventi:edmb/32002/20
    Factors Affecting the Popularity of Video Content on Live�Streaming Services: Focusing on V Live, the South Korean Live�Streaming Service
    Research 2020 : July - September
    Minjeong Ham, Sang Woo Lee

    Naver V Live, a South Korean live--streaming service, showcases video contents specific \nto the entertainment industry, such as K--pop and music. On V Live, K--pop stars and their fans can \ninteract directly in a natural way, and V Live provides high--quality video content with novel topics. \nThis study has identified key characteristics of video content that affect its popularity........................

    How to Cite this Article
    Attribution/ CC Compliant Citation: Ham, Minjeong, and Sang Woo Lee. \"Factors Affecting the popularity of video\ncontent on live-streaming services: Focusing on V Live, the South Korean live-streaming service.\" Sustainability\n12.5 (2020): 1784.\nhttps://doi:10.3390/su12051784\nhttp://creativecommons.org/licenses/by/4.0/\n\nSome formatting elements, header, footer, logos, dates and pagination were modified while adapting this article.
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